Trawling through the .Net archives of this popular UK magazine, I found an interesting article - Search engine marketing techniques - on how to optimise your website. Though some of the tips may well be obvious to you, there are bound to be a few new tips, and some old ones, which will encourage you to think again about how you optimise your site. Here’s one which so many of our clients tend to overlook:

10. Talk to Customers and Visitors