Study Points to Upsurge in Online Sales
A new study says that online sales are expected to rise 20 percent this year to £112 billion and, interestingly, the biggest growth sectors will be pet supplies and cosmetics. According to Forrester Research and Shop.org’s annual State of Retailing Online study, the Internet has more than doubled in 3 years and companies are now offering consistent prices on their Web sites and in their brick-and-mortar outlets, and use gift cards and loyalty programmes to increase sales.
Taking travel out of the equation, 2006 sales are expected to increase 22 percent to $138 billion. “Online is a key growth driver for retail overall,” said Shop.org Executive Director Scott Silverman. “It’s going to be a bellwether for overall retail.” Computer hardware and software, cars, and apparel, accessories and footwear are expected to be the largest non-travel categories driving the increase, with anticipated sales of $16.8 billion, $15.9 billion and $13.8 billion, respectively.
But sales of pet supplies, cosmetics and fragrances will increase faster than other categories at growth rates of over 30 percent, the report found. Last year, online sales rose 25 percent to $176.4 billion, with 28 percent growth in online purchases excluding travel.
Of particular interest to clients in Swansea, Neath and Port Talbot, gift cards offered by nearly half of all online retailers and loyalty programmes offered by a third have helped increase sales, the study found. Additionally, greater integration between retailers’ traditional stores and their Web sites have alleviated pricing confusion and increased loyalty, Silverman said.
