Performance Food
Performance Food helps Athletes Reach for Gold
Karen Reid has taken an innovative approach to the design of her company’s Web site, Performance Food. Her work with the Swansea Bay IT Support Centre’s Opportunity Wales scheme, with help from eCommerce consultant Catherine Pottinger, has helped her realize her dream of a fully integrated online business.
Performance Food is a web-based service for athletes and sports people providing education and resources on food to give optimal sports performance. Among the services that Karen, who has 15 years’ experience as an Accredited Sports Dietitian, provides are:
- Consultancy work with teams, individuals and sports organisations
- Talks, seminars and workshops
- Publications and information packs on a variety of topics
- Advice on menu planning and catering for elite athletes and sportspeople of all ages.
- Provision of nutrition expertise to the media and industry for press articles, promotional and marketing materials
- Lecturing to students and sports professionals
Performance Food’s Web site contains a members’ only area with a variety of subscription benefits including a breakdown of foods and even introducing a “virtual supermarket”. The virtual supermarket is an excellent concept where clients “choose” products off the shelves and view a nutritional breakdown of the chosen food.
Web Site: Performance Food
Related Pages
- Take a look at more details on the Opportunity Wales Scheme
- You may be interested to see What We Cover
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