In June we will be running two eMarketing Courses through its EMCOE centre. The first course will held in the first half of the month: 7th & 9th and 15th & 16th June. The second course will be held over the following days: 22nd & 23rd and 29th & 30th June. Should you be unable, possibly because of holidays, to make one of the weeks you can always transfer over to the other course.

Here is a brief breakdown of the course:

Day 1

Background to the Internet - How it started? Who are the players? Definitions & Trends.
eCustomers – Understanding the on-line customer. What are their fears and motivations? How should you respond to them?
eMarketing Mix – A look at the 7 strate¬gic elements that make up the mix
SOSTAC – The key marketing model you will use to develop your company’s eMarketing plan.

Day 2

Site Design – What makes a good Web site? Critical look at client sites.
eModels – Old approaches are being turned on their head. What are the new business models?
eBusiness – Why do off-line businesses outperform on-line ones?
eCRM – How do you develop on-line customer relationship management?

Day 3

eTools – The main session of the day will look at how to raise the profile of your site on Google, Yahoo!, MSN and other search Engines. We explore keyword tools, content and developing links. Other sessions look at eMail Marketing, Banner Advertising, On-line PR, eMail Signatures, Blogging and RSS.

Day 4

Consists of Revison Session, CIM Test and Marketing Plan development.

And just to re-iterate, the course costs £350 and, on top of the above, includes a day’s Internet Marketing consultancy.

Attendees also get one year’s membership of the Chartered Institute of Marketing. Completion of the CIM eMarketing Award course (report and test) gives you a full 35 hours CPD - half way to becoming a Chartered Marketer.
In addition, we offer also clients a £200 grant towards the cost of Internet Marketing activities such as Search Engine Optimisation, Google Adwords, Email Marketing, etc.
The course costs £350 and, on top of the course, includes a day’s consultancy. In addition, we can offer you a £200 grant towards the cost of Internet Marketing activities such as Search Engine Optimisation, Google Adwords, Email Marketing, etc.