EMCOE
The eMarketing Centre of Excellence, located in the heart of Swansea’s exciting SA1 Waterfront Development, is the very first of its kind in Wales (probably in the UK) and is poised to start turning out the Principality’s first eMarketing Champions.
Visit our New Emcoe Website! for details on our eMarketing Award, Google AdWords and Business Blogging workshops.
The original idea behind the Centre came as a result of some workshops that the Swansea Bay IT Support Centre has delivered to over 70 SME’s in the last 2 years. EMCOE, as it is commonly called, operates out of a high-tech training facility in the smart Morgan Cole Building and is funded through European Objective 1 money and a matching contribution coming from the City and County of Swansea.
The Centre has now completed its requirement of creating 50 eMarketing professionals, drawn from SME´s in the Swansea area, over 2 years. As EMCOE is now in the privileged position of being an Accredited Chartered Institute of Marketing Centre, it can also offer clients the added bonus of a recognised eMarketing qualification – the eMarketing Award – once they have successfully completed the course.
The centre is managed by Alun John, an eMarketing professional who has had extensive experience of working with SME’s to develop their eMarketing Strategies. In January 2007, the centre was further strengthened when an Internet Marketing specialist and Strategic Marketing professional joined the team - between them they have over 20 years’ experience dealing with a wide variety of SME’s. Over the course of 4 days, the course covers:
- Effectively research your customers, competitors and potential markets
- Develop and implement a comprehensive eMarketing plan
- Gain practical knowledge on eMarketing techniques and technologies
- Review your business website against accepted ‘usability’ standards
- Maintain and enhance customer relations through internet technology
In order to gain the eMarketing Award clients must complete an on-line test and an eMarketing dissertation, preferably on their own company. From a business perspective, the eMarketing Award allows companies to objectively look at their business and develop a short to middle-term strategy in terms of their on-line needs. On a personal level it offers participants the opportunity of gaining a professional certificate from the UK’s leading Marketing Organisation.
The cost of undertaking the eMarketing Centre of Excellence Workshop is £570 +VAT and includes:
- A 4-day tuition at our CIM Accredited Centre
- 1-Year Affiliate Membership (Studying) of the Chartered Institute of Marketing
- Report session and test day
If you’re located in Neath, Port Talbot, you may qualify for the subsidized rate of £300 which we can offer businesses until July, 2008.
For more information, contact Alun John or Libby James on 01792 545068; email: ajohn@swanseabayit.co.uk.
Take a look at the forthcoming EMCOE Dates
